Welcome to Upcountry

Rustic and dramatic, the high elevation of this area offers seclusion and epic sunrises.
Located on the higher elevations of Maui’s peak, Upcountry is considered the island’s heartland. Consisting of Kula, Pukalani, and Makawao, this area is responsible for most of Maui’s agriculture and features fertile ranch land tended by the Paniolo, or Hawaiian cowboys.
There are no beaches here, so this is the least touristy part of Maui, but many travelers still venture here for attractions like Haleakala National Park and Maui Wine, a scenic commercial vineyard where you can sample some of Maui’s local vintages.
Known for its cool air and lush greenery, this region is quiet and rural; homes here are usually situated on ample parcels of land. There are fruit and vegetable farms, many local markets and eateries, and an overall relaxing atmosphere.

What to Love

• The views—from Upcountry’s elevation, you can see the entire island
• Crisp, cool air and plenty of greenery
• Rural and relaxing atmosphere

People & Lifestyle

Because Upcountry is not tourist-heavy, you’ll find a lot of locals here. The bulk of residents are farmers who live on the land that they tend.

Dining, Shopping & Entertainment

Casual dining options are many in Upcountry. Local favorites include Kula Bistro, a BYO all-day cafe for pasta, pizza, and panini; Casanova Italian Restaurant, which serves wood-fired pizzas and classic pasta in a charming setting; the Hali’imaile General Store, an acclaimed, plantation-style destination for Hawaiian regional cuisine; and Joy’s Place, a compact deli serving organic, vegan, and gluten-free options.

Things to Do

Despite its quiet, village-like atmosphere, Upcountry boasts many attractions. Visitors love MauiWine, a scenic vineyard and commercial winery.  Locals frequent the Upcountry Farmers Market, which strives to provide the entire island with locally grown produce.
At the Haleakala National Park, guests can walk through crater trails of a dormant volcano, and Makawao Gallery & Shops features a number of boutiques and galleries in a historic atmosphere.
The Piiholo Ranch & Zipline offers ziplining excursions, plus scenic waterfall hikes. And at the Maui Polo Club, Sunday games draw a mixed, festive crowd of spectators.


Upcountry is home to a number of excellent schools. Top educational opportunities include:

Seabury Hall, a private college preparatory school in Makawao serving middle and high school students. It has been designated as a U.S. Department of Education Blue Ribbon School.
Haleakala Waldorf Academy, Pre-K-12
Carden Academy, Pre-K-8 

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